Brand and Image….

With all the changes going on with my photography and moving into the new studio, I thought it would be a great opportunity to “refresh” my brand and web image with a redesign.

I employed the services of a true Design Diva - Janet at Eye-Candy-Design to help refresh my online and print branding.

Janet is unbelievable. From our first meeting, I had a good feeling she was going to nail it. I had some rough visions and ideas and even kicked around the idea of trying to get away with doing it myself…LOL - NOT! As we talked about the new direction we kicked around a few ideas but never really aligned on a firm direction. I liked some of the ideas she had and trusted her and gave her a large amount of freedom to work. Upon completeion, Janet sent me “Comp A” in an e-mail and said, “…let me know what you don’t like about it or changes that need to be made with fonts, color, style, positioning, etc….”

I opened the file and my jaw about dropped!

When you’ve given someone complete creative reign and let the bird out of your hands to say, you wonder if it will fly in the direction you thought it would, or if it’s going to take another route.

Well, I loved it! Not completely unexpected, but a little surprising that I would not suggest ANY major changes after reviewing the design! I am pretty hard to please and very picky visually. If an image isn’t “just so” it doesn’t fly.

While I had visions of what I thought it would look like, and it wasn’t at all what she presented. She nailed my personality even better than I could have imagined, she stepped back and took a look at what she saw as my image/brand and put it to ink (or Pixels actually).

Sometimes that’s what we as photographers have to do. In the words of Brooks Jensen (Lens Work Publishing). “A photographer’s job is not only to take a picture of the subject and what it is, but what else it is. ” Seeing a subject is more than just seeing the light, the shadows, the contrast, the composition, but seeing what else the subject “is”, what it represents, what it makes you feel. This goes for photographers, writers and any other creatives.

Through the photographic process, capturing what else something “is”, sometimes eludes photographers. Many of us are techy geeks who are paying so much attention to the technical aspect of the capture, that we look past what you are actually setting out to do…capture a story, create a feeling or communicate with the viewer on a deeper level than just the subject.

The designs below are much the same. While simple, the image and feel that they convey is bold, vivid and technical. My personality and photography fit well with that.

Let me know what you think, about the post, about the design…or anything for that matter.